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Oct 05, 2023

Global Critical Logistics Appoints Deron A. Brown as Executive Vice President and President of U.S. Automotive

Los Angeles, California, USA, Thursday 5th October 2023: Global Critical Logistics (GCL), a leading provider of logistics solutions, has appointed Deron A. Brown as its new Executive Vice President and President of U.S. Automotive.

Brown brings over 20 years of experience in the supply chain industry, holding a series of senior management roles, including at fractional private jet provider NetJets, and as a founding partner of air charter specialist, Wheels Up.

“I am absolutely thrilled to be joining the GCL team! My passion for revenue generation, talent development, and strategic branding aligns perfectly with the incredible work this company has done over the years,” said Brown.

“I am excited to dive in and explore new opportunities for growth with high-net-worth clients, corporate partners, and automotive Original Equipment Manufacturers (OEMs), to deliver measurable results for the organization.”

As a founding partner at Wheels Up, Brown played a pivotal role in establishing and leading a robust sales organization, contributing significantly to the company’s annual revenue, exceeding USD1 billion annually.

His expertise in crafting dynamic Customer Relationship Management (CRM) systems and sales processes have enhanced operational efficiency and facilitated seamless lead generation.

“We are thrilled to welcome Deron to Global Critical Logistics, the global leader in automotive transport through our CARS and Cosdel brands,” said Daniel Rosenthal, President and Chief Executive Officer, GCL.

“I have known Deron for nearly two decades and know him to be a great leader and driver of growth, customer relationships, and culture, who will no doubt make a positive impact on our organization.

“Working closely with the CARS and Cosdel operational teams, Deron’s extensive experience and impressive track record in sales and executive leadership will unequivocally enhance our capabilities and drive our commercial success in the U.S. automotive sector.”

A hallmark of Brown’s career has been his ability to cultivate strong business partnerships and strategic alliances.

His instrumental contributions in launching Wheels Up’s Aircraft Management and Sales and Acquisition businesses were pivotal in driving the company’s growth and profitability.

Prior to his role at Wheels Up, Brown served as the Executive Vice President of Sales, Central U.S. at NetJets, where he consistently achieved top sales region status and fostered a results-driven and accountable sales culture.

His commitment to excellence is reflected in his numerous accolades, including ten-time President’s Award winner at Abbott Vascular and Top Sales Executive at Guidant Corporation.

Brown was a walk-on football player at The Ohio State University, which instilled in him the determination and grit necessary to overcome challenges and achieve success.

His extensive network within the college and professional sports landscape, coupled with his ability to engage high net worth and ultra-high net worth clients, underscores his aptitude for cultivating valuable connections and working in a team-first environment.

In his new role at GCL, Brown will leverage his expertise in revenue generation, talent development, and strategic marketing and branding to make meaningful contributions to GCL’s overall growth strategy.


Headquartered in Los Angeles CA, Global Critical Logistics (GCL) is the holding company for a family of brands that include Rock-it Global, Dietl, Dynamic International, CARS, and Cosdel.

Focused on high-touch, mission-critical air, ocean, and surface freight forwarding and logistics services, the GCL family of leading brands work with customers in live entertainment, music touring, sports, motor sports, corporate events, theatre, tradeshow, fine art, film and television production, broadcast, classic and high-end automobiles, and industrial project end markets.

GCL has offices in North and South America, Europe, the Middle East, Africa, Oceania, and Asia, augmented by a network of long-term partner agents specializing in critical logistics.

The companies of GCL have served thousands of customers annually for 45 years with bespoke, specialized logistics solutions for the most demanding transportation requirements across every continent.

GCL is backed by ATL Partners, a premier sector-focused private equity firm that invests in aerospace, transportation, and logistics and is based in New York.

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